As the weather outside gets nicer your thoughts might drift to your summer travel plans, but there are 5 items to add to your to-do list before busy season begins for your business. This is especially important as the National Retail Federation predicts that retail sales will pick up dramatically later this year. Here are 5 items to add to your to-do list before busy season begins:
- Get Mobile Friendly
The world is becoming increasingly mobile-friendly. In fact, Google recently launched a new algorithm that makes sure mobile users see results for mobile-friendly websites. Recent data also shoes that the bulk of searches now take place on mobile devices. If you own a retail business it is critical that you optimize your website for use on mobile devices.
- Take Another Look At Your Marketing Strategy
In order to bring in more customers it is wise to take a close look at your marketing strategy. Make sure it reflects your current brand and reaches your target market effectively. The key is to designate a reasonable amount of money to your marketing budget with a big focus on ROI.
- Focus On Cash Flow
An increase in sales also requires more inventory stock, increased staff hours and a larger budget devoted to marketing. These expenses are all necessary to build on your customer base. However, if your cash flow is lacking it could ruin your efforts. Analyze your cash flow in QuickBooks and make a plan for how you can get the extra funds necessary to meet your cash needs.
- Capitalize On Your Current Customers
The customers that buy from you on a regular basis can be great tools for increasing sales and bringing in new customers. Encourage them to make purchases more often by offering a loyalty program. You could also offer an incentive if they refer new customers.
- Update Employee Training And Offer Staff Sales Incentives
Customers prefer to shop with businesses that make their shopping experience as enjoyable as possible. This is why the last of the 5 items to add to your to-do list before busy season begins is to offer more employee training to make sure your staff knows how to treat your customers well. You can also offer employee incentive programs to encourage upselling. Employees who feel valued and rewarded for their hard work are much more likely to perform well for your business.