HTML validation is a tool that some companies have offered to small businesses, sometimes coming along with a report. This report may include information to business owners about how they may incur penalties if their websites are not coded in a proper manner. These companies may then offer to repair the problem for a fee.
HTML validation does not have any impact on a site’s Google rankings, according to Google’s SEO spokesman. While HTLM validation was at one point a factor in ranking sites, this is no longer the case. While individuals who offer HTML validation services represent services including hosting companies and web design companies, the information that they offer to potential customers is often out of date. Additionally, many of the repairs that they offer are no longer current.
However, SEO is a complicated subject, even for experts in the field. This is because SEO involves complex mathematical equations and algorithms. Google stopped using HTML validation as one of the factors that they used to rank sites. This is likely because Google wants to provide users with a good experience, so affecting this code with minute details counteracts this goal. Google users do not generally concern themselves with coding errors because they are more interested in getting to the information that they want or need. Additionally, as HTML continues to be more sophisticated, it is more difficult for experts to determine what exactly constitutes an error. For example, some errors may pop up simply because a developer discovers a way to give the user a different experience or creates a more efficient method.
HTML validation is a lot like a previous system used by Google in which SEO results would be higher by having making periodic submissions of domains. Google used this as a previous factor in determining SEO, but it no longer does. However, there are still companies that provide this submission service, even though it is now not a factor used with SEO results.
So while HTML validation does not affect users’ SEO results, it does provide some benefits. For example, it helps clean up code. This makes the code easier to update and maintain for future use. A problem with HTML validation is that it is not completely accurate. Additionally, it is not a way to increase a company’s SEO results.
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