LinkedIn continues to be a social media site that individuals trust for professional referrals and services. However, it does not operate the same as other social media channels because it is considered a professional networking site. Here are a few tips to keep in mind when using this site.
While Facebook and other social media sites relish from multiple, sporadic postings, LinkedIn posts should be more professional in nature and limited in scope. It is unnecessary to post a lot of links to audiences and individuals may not like you dominating the newsfeed. Rather than posting links that other individuals will have easy access to on the Internet, post a link to truly noteworthy articles that you want your audience to see. Then, share why you think the article has relevant and valuable information. Don’t be afraid to post content that you disagree with, either.
LinkedIn allows you to post pseudo-games and other enticements, but posting this information will not give you the professional experience that you want to convey. Also, try to avoid participating in these types of posts, either.
While you do not need to be afraid of having a different opinion than someone else, be sure to argue your point of view professionally. Having a different perspective lends to the conversation and is a valuable form of expressing yourself. Being able to communicate your point of view in an articulate and professional manner will allow you to stand out in the crowd.
Auto-posting may save time, but it can create the wrong impression. Auto-posting can make your posts on another website or RSS feed stream automatically to LinkedIn. This bombards your page with unnecessary content that the audience can see on your social media page if they prefer. Instead, use a tool to help schedule your posts. Similarly, refrain from syncing your other social media pages to your LinkedIn page. This content can overfill your page and become more prominent than your important content.
Keeping a professional presence on LinkedIn requires you to put consideration into the content you share and how often you post it. Be conscientious about the content you select and think carefully before you post content to this particular social media platform. After you consider these factors, you can post the content you desire to the page.